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Strategic Marketing
Dr. Shakir Hafeez
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Designation:
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Associate Professor
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Email:
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shakir@cuiatd.edu.pk
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Phone No. :
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N/A
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Role:
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Faculty
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Research Interests:
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N/A
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Academics/ Degrees
- PhD, Kunming University of Science and Technology, China
- MS. (CIIT Abbottabad)
Profile/Bio
Dr Shakir Hafeez has joined Management Sciences Department in 2008 as a Lecturer. He has done his PhD from Kunming University of Science and Technology China under CSC scholarship.
Dr Shakir is serving as an Assistant Professor and as a Convener, Campus Marketing and Image building at COMSATS University Islamabad, Abbottabad Campus. Shakir completed his PhD in Marketing and his research interest lies in the area of customer knowledge management, advertising and consumer behavior. He has collaborated actively with researcher in other disciplines of marketing and management.
He is also working as Coordinator Graduate Program since October 2021.
Publications/Papers
2021
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Journal
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S.A.M.Shah,Hafeez, S.,Iqbal, N.
"Domestic Consumer Awareness of Energy Consumption Practices in Pakistan"
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Journal of Energy Economics and Policy, Vol 11, No. 4.
,Volume 11
,Issue 4
,Page 581-592
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2021
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Hafeez, S.,S.A.M.Shah,Iqbal, N.,Asim Afridi
"Wastophobia: A path towards Sustainability in Responsible Behavior - A Case study of Domestic Sector electricity Waste Management"
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International Journal of Energy Economics and Policy
,Volume 11
,Issue 5
,Page 121-129
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2021
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2017
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Journal
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Bilal Afsar,Yuosre F. Badir,Saeed, B. B.,Hafeez, S.
"Transformational and transactional leadership and employee’s entrepreneurial behavior in knowledge–intensive industries"
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The International Journal of Human Resource Management
,Volume 28
,Issue 2
,Page 307-332
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2017
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Bilal Afsar,Hafeez, S.,Saeed, B. B.,Li Lin Hong
"Customer Knowledge Management as a Success Driver for Business in Mobile Sector of Pakistan"
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International Review of Management and Marketing
,Volume 7
,Issue 1
,Page 1-14
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2017
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2016
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Journal
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Hafeez, S.,Y.Javed,Saeed, B. B.,Shahid Hussain
"Influence of Benefits Realization Management on Business Strategies and Project Success in Pakistan’s Construction Projects"
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International Review of Management and Marketing
,Volume 6
,Issue 3
,Page 481-493
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2016
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Hafeez, S.,Saeed, B. B.,Y.Javed,Aman Ullah Khan
"Relationship among Perceived Stress, Academic Performance and Use of Energy Drinks: A Study on Universities’ and Medical Students of Khyber Pakhtunkhwa Province of Pakistan "
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International Review of Management and Marketing
,Volume 6
,Issue 3
,Page 494-499
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2016
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Komal Zahid,Madiha Tariq,Shaza Shabbir,Sana Khan,Hafeez, S.,Kinza Munaf
"Think Outside the Box and Move beyond the Market Share"
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International Review of Management and Marketing
,Volume 6
,Issue 4
,Page 1048-1054
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2016
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