Strategic Marketing

1. Developing Sustainability Composite Index To Online And Distance Education

Its a project research colloboration of Dr. Syed Afzal Moshadi Shah with University Sains Malaysia. The project is funded by Higher Education Commission of Malaysia for a funding of budget of RM57,200 (around 2 million Pak Rupees). 

Project Summary is given below:  

Sustainability has become an important agenda in higher education institutions. Given sustainability was not well integrated into mainstream university operations and curricula, the need to incorporate sustainability into university's courses and programmes are immense. Online and distance education has been acknowledged as a mechanism in which sustainable development can be achieved while serving as the platform through which the enculturation of lifelong learning can be realised upon.

 

Therefore, the objectives of the study are to identify the attributes of online and distance education which can be associated with sustainable development goals, to elucidate the relationship between sustainability and online and distance education programme and to propose a composite sustainability index in measuring the sustainability of the online and distance education programme.
This study employs a mixed-method research design comprising qualitative and quantitative techniques throughout the composite index development process.
As the outcome, a tool comprising sustainability criteria/indicators that measure the sustainability of an online and distance education programme in universities will be delivered. The study provides decision-makers an instrument to assess the sustainability of an online and distance education programme in universities and produces a benchmark of sustainability attainment for online and distance education programmes.


Project Funding
 Funding Body Funds
1 University Sains Malaysia, Higher Education Commission of Malaysia no logo 2000000 Rs


Project Members
  • Dr. Syed Afzal Moshadi Shah
  • 2. To Investigating Feasibility Of E-Learning Programs In Business Sector Of Pakistan

    The project is funded by Higher Education Commission of Pakistan. The Dr. Shehla Amjad was PI and Dr. Syed Afzal Moshadi Shah was the Co-Pi of the project. The project was accepted from 1.63 Million. The project was completed on 12/12/2017. 

    The overall object of the research is to investigate the potential areas of e-learning implementation starting with banking sector of Pakistan and extending to other relevant areas/ sectors.

    i)        To short list the potential areas within banking sector where e-learning can be implemented.

    ii)      To investigate the individuals’ learning styles and other cultural influences that affect their behavioral intention to use e-learning

    iii)    To investigate the individuals’ attitude towards technology acceptance and the introduction of e-learning.

    To put forward relevant guidelines and suggestions for policy maker to develop sound policies, for implementers to effectively implement e-learning solutions and for students and learner to broaden their theoretical base.


    Project Funding
     Funding Body Funds
    1 Higher Education Commission (HEC) of Pakistan (No. 20/1991/NRPU/R&D/HEC/12/4664) no logo 1610000 Rs


    Project Members
  • Dr. Syed Afzal Moshadi Shah